Nike implementation of the expansion strategy is not price

Nike Group recently announced that its located in Taicang, Jiangsu, China Logistics Center, the Nike Group,cheap nike shox shoes Asia's largest logistics center in the official carrier. Nike logistics center will be responsible for the mainland of China, including clothing, footwear, sports equipment, and logistics, including Nike Golf products operations. Through innovative technology, logistics and distribution center will shorten the operation time and optimize the total logistics process.


Nike vice president and general manager of Greater China, Qi triumph, said: "Nike Global Logistics Center represents the completion of Nike operations in Greater China business, commitment to uphold environmental protection concepts. China is already the Nike company in the UK the second largest market. We are trying to achieve the 2015 fiscal year goal of doubling business in China. "


Nike set to expand aggressively in China, Wei slightly, to set the logistics center location in Jiangsu, is that Nike will accelerate the pace of China into the second and third tier cities? Nike Group in the second and third tier cities and how to obtain a wider market?


Nike head of Corporate Relations, said: "Nike will not use cheap product strategy to enter the second and third tier cities in China. To provide high-performance Nike's most important retail products."


In China, Nike, the retail experience in a more in-depth, which provides self-service and more customized product information. Nike in Beijing and Shanghai to open high-end experience for consumers to shop, so that they can experience the most innovative products of Nike. Nike will work with retail partners, the goal is to extend the brand experience, in addition to Beijing, Shanghai, China, other than smaller cities. This is not just achieved by increasing the sales outlets, but the use of a holistic, multi-brand approach to provide consumers with the best quality experience. These include urban consumers at all levels to provide many kinds of products and their corresponding prices.


It is understood that the next 5 years,cheap air max Nike will open 250-300 new stores in the world, in order to echo the planned expansion of global retail market. It is reported that the expansion plans include the company now has 155 in the U.S. factories Guide.