Up! Brand sports shoes, or 10% price increase

The main raw materials, sports shoes, as international crude oil and rubber prices continue to rise, coupled with labor costs, increasing the pressure shoe. According to a recent Anta, 361 ° [3.37 0.60%], the Olympic and other major brand's earnings report and ordering data show that under the pressure of the cost, many enterprises will increase the sales price of shoes, ranging from about 5% to 10% .

Oil, rubber and other raw materials prices rose

Oil, rubber, cotton, and other sports shoes is the main raw material, recently, the three main raw materials prices rose in varying degrees. Sinopec [8.56 -2.06%] Association of Information and Zhu Fang, deputy director of marketing, said high oil prices of basic has arrived.

Natural rubber price is the highest level reached in 2010, domestic natural rubber prices from 25,000 yuan / ton, begin to exert, in the year in November was a record 39,800 yuan / ton, the highest level. League of Nations report that the securities in the investment, natural rubber prices in 2011 will continue to rise.

Prices of raw materials to a number of sports shoe felt the pressure, Anta, 361 degrees, and other enterprises in the recently released earnings report, said that raising the sales price of shoes has become the main choice, but an industry source yesterday Sichuan Shoes on the Chengdu Commercial Daily, told reporters that "the rising prices of raw materials a greater impact on the shoe business, the average estimate, the cost will increase about 10%."

Brand shoe prices have increased

Anta February 21 reported a release last year, ANTA footwear and clothing prices rose by an average of 4% and 8.8% in 2011, the price will increase shoes Anta, Anta management to release financial newspaper, said, "production costs will continue to rise, in order to cope with inflation, this year's products will increase, but the average rate of about 10%."

Another brand of shoe 361 degrees in the Feb. 22 earnings announcement said, staff costs and raw materials by the pressure of rising in the second half, "the average price of shoes increased by about 5.5%", this year's average selling price will rise. Recently released special Olympic-step and the third quarter of 2011 ordering the data also show that in 2011, listed by the human cost of raw materials and the promotion, special steps and Olympic sports shoes prices will increase. Special step, "said footwear prices rose less than 10%," Pick said in a clear, its footwear products in 2011, the price will increase 5% to 10%.

As Anta, special steps, 361 degrees, Erke suppliers, Thailand and Asia is also February 17 shoes of 2010 annual results announcement Express said, by the impact of raw material prices, and related companies to increase the soles sales price.

"Staking" two tier market

Rising raw material prices, competitive first-tier cities, the future of the brand sports shoes manufacturers how as it? According to related companies recently released earnings and ordering data, to seize the second and third grade shoe market has become the main point of breakthrough.

Xtep recently released the third quarter of 2011, ordering the data show that this year the company will focus on three market in the second shop, plans to add 800 to 1,000 new stores, mainly in Sichuan, Hunan, Anhui and Shandong. Anta last year added 968 new stores, mainly in the secondary and tertiary markets, and its financial results, this year will continue to accelerate expansion in the secondary and tertiary markets, plans to increase to 10,000 outlets. Even Nike, Adidas, sports shoe giant, the two development plan released last year said the next five years will increase the number of secondary and tertiary market stores. nike air jordan shoes | birkenstock shoes